Product @ CAMS · Fintech · Payments · IIM Calcutta
I build products by watching how people behave and figuring out why systems break down. That's where the real opportunities hide, and I use research to turn them into results the business can measure.
A marketplace with 12M registered users had ~99% discovery failure. The product existed, but most never found it.
New-user delinquency ran 4.5× higher than repeat users. The gap wasn't intended; it was confusion about what they'd signed up for.
Every UPI failure mode sits on a boundary between organisations that don't report to each other. NPCI runs the switch, not the path.
15 Mar 2026 · 9 min read
ReadMutual-fund registrar and transfer-agency infrastructure.
100+ interviews across 4 cohorts. Prioritised 4 interventions. Research cited in a P&L decision.
Led campus IT for 5,000+ users. Migrated 5 apps AWS → Azure. Zero service downtime.
Automated 10+ KPI dashboards. Migrated 5 legacy apps. Built internal API tool across 7 countries.
Case competition. 3,300+ participants. Top 2 finish.
Product manager focused on fintech, user behavior, and systems. At Simpl, I conducted research across 100+ users that shaped delinquency interventions and informed a go-to-market P&L decision. I now publish product research and case studies on lending, marketplaces, and behavioral product design.
I write about fintech, AI infrastructure, and behavioral systems. Always glad to hear from people working on similar problems — email or LinkedIn both reach me.